What do the key real estate statistics show, and what are the expected trends for 2025?
Knowing the expected industry and market trends for 2025 can help you plan and prepare your real estate sales business.
In this post, we will examine the top 35+ real estate statistics and trends for 2025 based on predictions by industry leaders and experts.
Let’s dive right on in!
Key Real Estate Statistics & Trends for 2025
According to industry leaders, marketing gurus, and economic experts, the following 35+ real estate statistics and trends are expected in 2025.
Recent Real Estate Statistics and Trends
Forecasting the real estate and housing market is always tricky. Here are the high-level expectations from the central and leading players for the 2025 real estate market.
A preview of the 2025 real estate market includes the following expectations:
2025 Home Mortgage Interest Rates
- Despite likely Fed interest rate cuts, mortgage rates are likely to remain in the 6% range throughout 2025
House Pricing Trends for 2025
- Redfin expects a 4% rise in median house prices
- Fannie Mae is calling for a 3.8% gain
- Zillow expects a 2.6% home value growth in 2025
- The Mortgage Bankers Association expects a gain of just 1.5%
2025 Home Sales Expectations
- The Mortgage Bankers Association expects a 5.1% increase next year
- Zillow forecasts a 7% increase
- Fannie Mae sees a 4.2% bump
- The National Association of Realtors thinks home sales will jump 9%
Understanding the expected real estate market statistics in 2025 is essential for planning your business response. Part of that response will involve taking advantage of emerging digital marketing trends and capitalizing on what recent real estate statistics show.
Let’s examine a few of them.
Trends Show the Continued Necessity of Edited Listing Photos
Recent real estate statistics show that a continued top trend in marketing is professionally edited listing photos.
Today, all real estate sales start online, meaning the quality of your visual marketing is paramount.
Stunning, attention-grabbing listing photos are critical for any successful real estate sale.
The numbers back up this claim:
- 99% of buyers claim that the listing photos convinced them to visit a property in person
This means the days of taking listing photos on your cell phone are over. Every listing image must be the best possible. You’ll want to always work with a professional real estate photographer to achieve this.
However, professionally taken photos are only one-half of the battle. Even the most carefully taken photos require editing.
The following statistics show this:
- Listings with professionally edited photos sell 32% faster than those marketed without such images
- 61.3% of top-selling brokers say that the quality of the listing photography is the most pivotal consideration when selling homes
- Homes marketed with professionally edited photos see a 1,200% increase in social media shares
Moreover, professionally edited listing photos capture buyers’ attention, leading them to schedule a showing.
The next set of real estate statistics on our list involves taking photo editing to even higher levels, increasing your marketing reach and power.
Virtual Staging – the New Norm
Our third set of real estate statistics highlights the growing popularity of virtual staging.
This cutting-edge technology elevates photo editing to new heights, unlocking immense potential in showcasing properties. It offers the following benefits:
- Enhanced Visualization: Effortlessly transform empty spaces into inviting homes with realistic virtual staging
- Unleash Potential: Eliminate clutter, modernize decor, and explore “what-if” scenarios like color changes and landscaping enhancements
- Help the Buyers Visualize Their New Home: Elevate your property presentations with cutting-edge technology that empowers buyers to visualize living in the home
Virtual staging offers a cost-effective and efficient way to present properties in their most appealing light. This valuable tool can breathe new life into challenging listings and effectively capture the attention of discerning buyers.
Still not convinced of the benefits of virtual staging? Then consider the following statistics:
- Virtually staged listings sell 75% faster than those not using this technology
- Homes marketed with virtual staging sell for or above the asking price 83% of the time
- Virtual staging is about 97% cheaper than traditional home staging
Virtual staging is a powerful tool for selling more listings and showcasing your sales skills as a real estate agent. Consistently using it to market your listings will help you attract more buyers and sellers.
Next on our list of real estate statistics and trends in 2025 also involves using the latest visual technology.
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Real Estate Marketing
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A Growing Sales Tool – Virtual House Tours
Wouldn’t you like to do a 24/7 open house every time you try to sell a listing?
Well, now you can by using an emerging marketing trend that real estate statistics show will continue in 2025.
Virtual house tours allow potential buyers or renters to virtually see a listing anytime, anywhere, using their online devices.
Today’s technology allows for comprehensive, realistic, interactive experiences of any listing.
The tours are easy to make and highly affordable. They allow potential buyers 24/7 virtual access, including those far away, with mobility issues, or experiencing inclement weather.
Buyers love and appreciate virtual tours, as recent statistics show:
- Listings using virtual home tours receive 87% more views than those without one
- 54% of home buyers will not schedule a showing for a property without a virtual tour
- Properties marketed with virtual tours close 31% faster than those not using one
- Tech-savvy Gen Z buyers are 130% more likely to schedule a showing if the property has a virtual tour
The statistics are clear: Virtual tours are selling power tools. Make them part of your marketing toolkit for the new year.
5. Floor Plans Remain Popular
Stunning listing photos are a must. However, they don’t convey the layout or flow of a home or property.
This is where floor plans come in. A floor plan is an essential real estate marketing tool that helps buyers visualize a home’s layout.
Today’s technology allows floor plans to be in 2D or 3D formats, quickly showing the layout and dimensions of any home or listing.
Recent studies show the sales power of floor plans in helping sell listings. Consider the following:
- 51% of home buyers said that the floor plans played a significant role in their decision-making process
- 64% of buyers expect to see floor plans on every listing
- Listings promoted with 3D floor plans sold 50% quicker than those without one
Additionally, floor plans are easy to share and use across your marketing materials. You can include them in emails, on websites, and social media platforms.
They also complement virtual tours to give a fuller experience of a property. Further, they help you stand out amongst the competition!
6. The Explosion of Single Property Websites
It’s not enough simply to rely on the MLS to present your listings. Today, each property needs a dedicated, distraction-free website to showcase it properly.
More agents are realizing this and using single-property websites for every one of their listings.
A single property website offers several powerful benefits, including the following:
- Distraction-Free Focus: Each listing receives special attention without distractions from other listings or agents
- Robust Presentation: Sing property websites feature high-quality, stunning photos, alluring videos, immersive virtual tours, floor plans, and other persuasive sales materials
- Create a Property Narrative: Tell the story of the property, calling out its unique features and benefits
- Lead Capture: Potential buyers can schedule showings or contact you directly from the website
Surveys show that single-property websites significantly increase attention and traffic, often by up to 55%. Also, 44% of buyers reported that a single property website significantly influenced scheduling an in-person showing.
Moreover, each property site will demonstrate your sales abilities, helping to build your brand and establish your name in the market.
Next, let’s examine real estate statistics about an often-overlooked tool that is a strongly emerging trend in the industry.
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Media & Marketing For Agents
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7. The Transaction Coordinator Boom
Closing a real estate sale takes an average of 15 to 20 hours. Those hours would be better spent prospecting and being out meeting potential clients.
Partnering with a transaction coordinator can enhance efficiency and maximize productivity. You can hire a full-time or part-time coordinator or utilize per-file transaction coordinator services to close your sales, allowing you to focus on revenue generation.
By working with a well-trained and skilled TC, you can take advantage of benefits, including:
- Just over 50% of the top-selling real estate brokerages use transaction coordinators on every sale
- Sales agents saw a 25% improvement in productivity when they partnered with a transaction coordinator
- 98% of real estate agents who hire a transaction coordinator close more transactions per month compared to those who don’t
- 95% of buyers and sellers reported enjoying working with a TC
- When a TC manages a transaction, the risk of error is reduced by 80%
- 70% of agents who hired a transaction coordinator saw significant sales growth within the first year
As you can see, a transaction coordinator can be a business game-changer. No wonder it’s one of 2025’s biggest trends.
8. Emerging AI Tools
AI tools have permeated the real estate industry in the past few years. This incredible technology is being used in multiple ways, including the following:
- Automated pricing programs that enhance accuracy
- Fast and superb photo editing and virtual staging
- Helping with property management, including rent-setting
- Creating flawless virtual tours
- Analyzing marketing metrics and even lead generation
Thousands of AI-powered apps and tools have been released in the past year, and this trend is expected to accelerate in 2025.
Savvy real estate professionals have already started to embrace this technology:
- 85% of real estate agents now report using AI regularly in their business
- By 2030, 95% of brokerages are expected to implement AI tools
- AI-driven property management platforms are estimated to have boosted rental income by up to 9%
- 81% of leading property valuation tools are now AI-enhanced
Given their potential, AI real estate tools are something to pay close attention to as the year unfolds.
Market Leading
Real Estate Transaction Coordinators
Hand off your transactions, media, and marketing to a real estate TC.
AgentUp – Your Business Partner for 2025
AgentUp is ready to help you make 2025 your best real estate business year yet!
As an industry leader for the past decade, AgentUp has the marketing support, brand-building, and transaction management solutions that will propel your business forward.
Take a look at the high-quality, affordable tools to help you sell your listings and promote your services:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
AgentUp also offers the above sales tools with the convenience of one-stop-shopping in its marketing coordination package.
Sign up for a free AgentUp account and make 2025 your year of success.
Thank you for reading this post on 35+ key real estate statistics and trends for 2025. Before you go, you may also want to take a look at these other related articles:
