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Kelly Right Real Estate offers transaction coordination (TC) services for sales agents in 10 states.
Working with the right TC is vital for successful and error-free closings. Transactions go smoothly when the coordinator is skilled and experienced.
In this post, we will review Kelly Right Real Estate’s transaction coordination services to help you determine whether they are worth using.
Let’s get our review underway, shall we?
Company Overview
Kelly Right Real Estate was founded by Joe Kelly in 2005.
The company was launched in Seattle and moved operations to Spokane a year later. Currently, they have 817 real estate sales agents operating in several states.
A unique feature of Kelly Right Real Estate is that it combines mortgage lending services with real estate brokering for an integrated home buying and selling experience.
The company also offers transaction coordination services. Here are some of the TC tasks they handle:
- Contract review and facilitation
- Maintain communication with the clients
- Order the title work
- Weekly updates to the agents
- Schedule the closing
Overall, they offer the standard array of transaction coordination services.
Next, let’s look at the nuts and bolts of Kelly Right Real Estate transaction coordination services.
Pros and Cons of Kelly Right Real Estate
Here’s an overview of the pros and cons of Kelly Right Real Estate’s transaction coordination services.
Pros
- Licensed TC
- Brokerage support
- Mortgage lending expertise
- Relatively affordable
Cons
- They have only 1 TC – there is no mention of a team of TCs
- You can’t hire a personal TC or real estate assistant
- No tailored services – one size fits all
- No real estate marketing services
Now that you have an overview of the highlights, let’s examine their pricing.
Pricing
All in all, Kelly Right Real Estate TC services appear affordable. Here’s the pricing breakdown:
- $300 per transaction
- $350 per transaction with listing upload services
If you require transaction coordination for both sides of the real estate sale, the pricing is as follows:
- $350 per transaction dual-sided sided
- $400 per transaction dual-sided with listing upload
Also, I should note that the company does offer modest discounts for Kelly Right Real Estate agents.
Next, let’s see how experienced their TC services are.
Overall TC Experience – Years in the Business
The Kelly Right Real Estate Brokerage opened in 2005. However, based on the information on their website, they’ve only been offering transaction coordination services since 2017.
2017 is only a few years ago. Working with an experienced, seasoned transaction coordinator matters a great deal.
Kelly Right Real Estate’s lack of long-term TC experience leaves me a bit uneasy.
Let’s now look at which states they service.
Service Area Coverage
Kelly Right Real Estate operates in 10 states and has 817 agents working in those states, with the largest concentration of agents in Washington.
As an Online Brokerage, they have only a few physical offices.
Here are the states they service:
Washington / Oregon / Idaho / Montana / Utah / Colorado / Oklahoma / Alabama / Georgia / North Carolina / Florida / Texas / Tennessee
Their website also says they will soon add Alaska, Hawaii, and California to their list of service areas.
Moving on, let’s now review how you order transaction coordination services with Kelly Right Real Estate.
Market Leading
Real Estate Virtual Assistants
Hand off your transactions, media, and marketing to a real estate VA.
Transaction Coordination Services Ordering Process
Kelly Right Real Estate relies on an automated process for ordering transaction coordination services.
Once in the system, you upload all your transaction documents, including the contracts and disclosures. However, note that contracts or documents requiring a broker’s signature must be emailed by you separately.
According to their website, the process doesn’t appear to have any person-to-person contact points. It seems that you upload your paperwork online and then hope for the best.
Technical Platform and Support
As I learned more about Kelly Right Real Estate, I realized that they seem to operate with a skeleton crew.
Most of an agent’s communication with the brokerage is through their automated workflow processing platform. This raises several concerns for me, including the following:
- Am I able to see the progress of my transaction?
- Who would I contact if I ran into technical problems?
These are not minor concerns. I’d feel more confident if there was more information about the tech platform and my contact touchpoint.
Additional Benefits and Services
Many companies that provide transaction coordination services offer additional benefits such as marketing tools and resources, real estate assistants, closing gifts, and other TC add-ons.
Kelly Right Real Estate doesn’t appear to offer any additional benefits or services. Maybe they do, but they don’t mention them, nor could I find any during my review and research of the brokerage.
Overall, Kelly Right Real Estate seems to offer just basic transaction coordination services in terms of closings.
Pros and Cons Summary
To best understand and review Kelly Right Real Estate transaction coordination services, you must note that they are a discount, online real estate brokerage.
Their primary focus is real estate brokering and mortgage lending, while transaction coordination services appear to be an add-on.
Additionally, I can only find one transaction coordinator working for the brokerage in my research and review. Her online bio seems fine; perhaps she has a team working under her, but there’s no mention of that.
Where this is all going is the increasing realization of the following:
An agent using Kelly Right Real Estate’s transaction coordination services uploads their contracts and paperwork. Then, the company’s only transaction coordinator reviews the paperwork.
If the company has only one TC working across 10 states, how much attention could she give to any particular transaction? And what about if a problem or delay arises in the closing process? These questions raise significant issues.
Further, I sense that most communication and updates are all automated, generic messaging. Any real estate agent who has closed more than a few transactions knows the advantage of a personal connection to the transaction coordinator and other staff.
While it’s true that Kelly Right Real Estate TC services are reasonably priced, you don’t get that much for your money.
Alright, let’s summarize and wrap up our review by offering our verdict on whether we can recommend working with Kelly Right Real Estate transaction coordination services.
Our Verdict – Is Kelly Right Real Estate Worth It?
Based on our thorough review and research, I can’t recommend Kelly Right Real Estate transaction coordination services. Here’s a summary of my reasons why.
First, they have only one transaction coordinator. Her role appears to be primarily one of reviewing paperwork, not personally communicating with clients or the other professionals involved in closing the sale. How much attention will my transaction actually receive?
Second, Kelly Right Real Estate is a brokerage with over 800 agents. I would assume they will give priority services to their own agents. With a staff of 1 TC and 800 of their own agents, what level and quality of service can I, a non-Kelly Right agent, realistically expect?
Third, they lack information on how their technical platform functions, whether I can track my transaction’s progress myself, and who I should reach out to if there are issues.
Fourth, the brokerage doesn’t offer any additional services or benefits. This means I will have to work with different companies for marketing or real estate assistant support, which will require extra time and only add complexity to my job.
Therefore, my summary is based on the following:
- Kelly Right Real Estate is a discount online brokerage
- Transaction coordination is not its primary focus
- They appear to employ only one transaction coordinator
I don’t want to trust my clients, sales, and closings and closing to an impersonal and rudimentary service.
As a licensed and highly experienced real estate agent for over a decade, I deeply know the importance of personal concierge service. And that is what Kelly Right Real Estate appears NOT to provide.
Market Leading
Real Estate Virtual Assistants
Hand off your transactions, media, and marketing to a real estate VA.
A Better Alternative – AgentUp’s TC Services
If you’re looking for transaction coordination services you can trust, then check out AgentUp.
AgentUp has spent the last 10 years developing a top-notch team of transaction coordinators and real estate assistants in the Phillippines.
Consider the following advantages that AgentUp offers:
- Highly-trained TCs who go through a 40-hour real estate training course
- Extensive knowledge of and experience in the US real estate industry
- Advanced tech platforms for worry-free service
- Fluent in English and accustomed to working across time zones
- Dedicated, personal attention to your transaction
- And more!
At AgentUp, they take the time to learn your business needs through an initial telephone and video consultation. This enables them to match you with the perfect TC for your business.
So, why not take the first step?
During the consultation, you’ll learn about the onboarding process, pricing structures, and other details. More importantly, AgentUp learns about your business and your exact needs.
And don’t worry—they don’t use high-pressure sales gimmicks and won’t try to talk you into anything that isn’t right for you and your business.
Oh, and one last thing. AgentUp’s transaction coordination services are less expensive than Kelly Right Real Estate’s fees.
Now, here’s another advantage of working with AgentUp – they offer more than just TC services. They are capable of being your business growth partner.
AgentUp – Your Business Growth Partner
AgentUp has everything you need to market your listings and professional services.
Their marketing solutions are effective, well done, and easy to order. And their turnaround times are excellent.
To make marketing your listings easy, they offer a marketing coordination package that includes photography services, photo editing, virtual staging, floor plans, and more!
Additionally, take a look at AgentUp’s individual marketing services that you can use to sell listings, including the following:
- AI real estate photo editing
- AI virtual staging
- Virtual tours
- Single property websites
- Custom house portraits
Their marketing services are AI-enhanced, employing the latest technology to guarantee the best results.
Here’s the bottom line. AgentUp has the best TC team in the industry, everything you need to succeed in this business, and they go out of their way to make it easy to work with them.
So, take your first step toward success.
Sign up for a free AgentUp account. The process takes less than a minute.
I hope this review of Kelly Right Real Estate transaction coordination services proved helpful and will help you find the right services you need.
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