Table of Contents
- Strengthen Your Brand in the New Year
- Trends We’re Seeing
- Median Regional Home Prices
- National Average Mortgage Interest Rates
- AgentUp Transaction Coordination Services
As we enter the 2025 market, real estate sales professionals are looking for ways to get noticed, be seen, and stand out among the competition, and we’ll discuss what you can do to strengthen your brand.
AgentUp Podcast
Listen to a summary of the January 2025 Real Estate Update on the AgentUp Podcast.
If you prefer to read rather than listen to the podcast, let’s take a look at a real estate update for the new year—endless possibilities are here.
Strengthen Your Brand in the New Year
A real estate agent’s brand identity is more than a logo or a business card. It’s the unique and consistent personality that distinguishes them from the competition.
A strong brand identity is vital in real estate because it instills confidence in potential buyers and sellers, causing them to select you to help them with their real estate goals.
In today’s digital age, selecting the right marketing tools is paramount for real estate professionals to promote their brands and effectively reach their target audience.
AgentUp is committed to helping you build your brand as a real estate agent as you seek to grow your business in 2025.
We provide high-quality marketing tools such as:
These services will help to help present your brand in its best light. So, let AgentUp help strengthen your brand identity in 2025 to attract potential clients and drive engagement with your listings.
Trends We’re Seeing
A Preview of the 2025 Real Estate Market
Forecasting the housing market is notoriously tricky. Still, here are the high-level expectations for the 2025 real estate market from the big players:
What should we expect in terms of mortgage rates in 2025?
- NAR economists predict that despite likely Federal Reserve interest rate cuts, mortgage rates are likely to remain in the 6% range throughout 2025
How about 2025 home prices?
- Redfin expects a 4% rise in the median price
- Fannie Mae is calling for a 3.8% gain
- Zillow expects a 2.6% home value growth in 2025
- The Mortgage Bankers Association expects a gain of just 1.5%
What are the expectations for home sales overall?
- The Mortgage Bankers Association expects a 5.1% increase next year
- Zillow forecasts a 7% increase
- Fannie Mae sees a 4.2% bump
- The National Association of Realtors thinks sales will jump 9%
– Source: USA Today, December 19, 2024
Median Regional Home Prices
As of January 1, 2025 (Zillow)
| City | Median Home Price | Increase / Decrease |
| New York | $764,500 | Up 3.7% from the previous year |
| Chicago | $295,800 | Up 2.5% from the previous year |
| San Diego | $1,010,250 | Up 4.8% from the previous year |
| Seattle | $850,900 | Up 3.4% from the previous year |
| Austin | $513,600 | Down 4.0% from the previous year |
| Denver | $547,150 | Down 1.5% from the previous year |
| Atlanta | $391,200 | Down 1.5% from the previous year |
National Average Mortgage Interest Rates
As of January 1, 2025 (BankRate)
| Mortgage | Current Rate | Last Month |
| 30-year Fixed | 7.03% | 6.95% |
| 20-year Fixed | 6.81% | 6.77% |
| 15-year Fixed | 6.29% | 6.24% |
| 30-year Jumbo | 7.07% | 6.96% |
AgentUp Transaction Coordination Services
Integrating a transaction coordinator into your workflow to enhance efficiency and maximize productivity will help you start the new year on the business growth path.
AgentUp offers full-time or part-time dedicated transaction coordinators and per-file transaction coordinator services. The benefits of transaction coordination are impressive:
- 70% of agents working with a transaction coordinator report increased sales within the first year
- Agents partnering with a transaction coordinator say they experienced an immediate 25% improvement in productivity
To learn more about our per-file or dedicated transaction coordination services, AgentUp invites you to schedule a free 15-minute phone consultation.
Schedule a free consultation call today.
We’re here to answer any of your questions!
We hope this newsletter gave you some insights into what’s going on in the real estate market for January. Before you go, you may also want to check out the following related resources:
