Real estate brokers and sales agents are busy figuring out how to find home buyers as the summer season ends.
As the market slows going into the fall 2024 market, agents are thinking of ways how to find home buyers and close more real estate transactions before the year ends.
In this post, we will share 7 tips on how to find and win over skeptical home buyers in the remainder of 2024.
7 Proven Tips on How to Find Home Buyers
Here are 7 proven tips on how to find home buyers in the remaining months of 2024.
1. Target Your Audience
When it comes to finding home buyers, planning is essential for success. A crucial part of any marketing plan is to know and target your primary audience, in this case, potential home buyers.
To formulate your strategy, consider who will likely buy your listings and want to use your services.
For example, when trying to identify your home buyer audience, think about the possible groups you might want to reach with your marketing:
- First-time home buyers
- Renters looking to buy a home to build equity
- Skeptical home buyers who haven’t found the right house yet
- Buyers looking in the neighborhoods you know best
By targeting your marketing efforts to the right audience, you’ll stand the best chance of being as effective as possible.
2. Find Home Buyers on Social Media
Billions of people use social media every day. Home buyers are part of those billions of users.
Specifically, many people turn to social media to buy a new home. These potential buyers are looking for home sales ads and are joining social media groups focused on real estate and home buying.
You need to be visible in these groups and part of the conversation. Additionally, you should consider advertising your listings and services across various social media platforms.
Think about the marketing potential social media offers, including the following:
- It’s easy to share your listings across sites and platforms
- You can participate in online conversations in home buyers’ groups
- Social media is an effective platform for promoting your services as an agent
- You can also join neighborhood-specific groups to promote your listings in those areas and highlight your selling skills
Here’s a concrete example: join local Facebook groups where home buyers will likely be active and offer helpful information about market conditions, homes for sale, and your services.
Being a presence on social media makes it easy to reach the largest and broadest home buyer audience possible.
3. Make a Powerful First Impression
In real estate sales, positive first impressions are crucial to successful sales. How do you make a powerful and positive first impression? With high-quality images and visuals to attract home buyers’ attention.
Listing photos and other marketing images are the first thing potential home buyers look at. If your listing photos are subpar and your marketing visuals uninspiring, your sales will suffer.
Consider these statistics showing the importance of alluring real estate photos:
- In today’s internet age, 100% of buyers say that the listing photos were the most important factor when deciding which homes to see in person
- Listings with high-quality photography sell 32% faster than those without professional images
Now, how do you guarantee the best possible marketing images? By using professional real estate photo editing services.
Professionally edited listing photos make a significant impact on real estate sales, as these numbers show:
- 61.3% of brokers report that outstanding listing photography is the most important tool for selling homes
- Listings with professionally taken and edited photos receive a 1,200% increase in social media shares
The above statistics show that listing photos grab buyers’ attention and motivate them to see the property in person. Make sure your’s are the best possible.
Are you looking to edit just a few listing photos? Use the AgentUp AI Editing app, which allows you to edit real estate photos in less than five minutes.
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4. Captivate Buyers With Virtual Staging
Virtual staging is an attention-getter for real estate listings. By digitally updating a room’s decor with furniture and accessories, it can instantly transform a property and make it more appealing to potential home buyers.
All it takes is a single photo. A professional virtual staging designer can then work their magic, bringing the space to life with:
- Stylish Furnishings: Adding modern furniture and artwork that reflect current design trends
- Decluttering and Depersonalization: Removing unwanted items and creating a clean, neutral canvas
- Digital Makeovers: Changing colors, updating finishes, and even repairing virtual damage
- Outdoor Enhancements: Adding patio furniture, landscaping, and other outdoor elements
Additionally, virtual staging offers two key marketing advantages:
- Affordability: It’s a cost-effective way to showcase a property
- Speed: Changes can be made quickly, within 24 hours
Don’t overlook virtual staging as a valuable and affordable tool for creating visually stunning listing photos that will attract more home buyers.
The statistics show the sales power of this marketing tool:
- Homes marketed with virtual staging sell 75% faster
- 83% of virtually staged properties sell for the asking price or above
Therefore, try virtual staging to help find more home buyers this fall.
5. Reach More Home Buyers With Virtual Tours
A virtual house tour gives potential buyers a realistic, immersive experience of any property from their computer, tablet, or phone.
These tours are like a 24/7 open house – and buyers love them, as these statistics show:
- Homes marketed with a virtual house tour get 87% more views than those without
- 54% of home buyers say they’ll skip a listing that doesn’t include a virtual tour
- Virtual tours help listings sell 31% faster than those without a tour
- Home buyers aged 18 to 34 are 130% more likely to schedule a showing if there is a virtual tour
Moreover, virtual tours provide potential home buyers with valuable information, such as:
- The dimensions and layout of any room and space
- A chance to see a room from any angle or perspective
- The feel of the flow of the house from room to room
- Hot spots to call out the property’s selling features and benefits
The best part of virtual tours is that they are easy to create, and buyers love them, so include one on all your listings!
6. How to Find Home Buyers: Use Floor Plans
Floor plans are another highly effective real estate marketing tool that gives home buyers a clear understanding of the listing’s dimensions and layout.
Easy to order and inexpensive, floor plans can be 2D or 3D. Both formats are extremely popular with home buyers, as the following numbers show:
- 64% of home buyers want to see floor plans on all listings
- Properties marketed with 3D floor plans sell 50% faster than those without
- 51% of home buyers report that floor plans were the most important factor in scheduling a showing
Finally, floor plans are easily shared on social media, the MLS, as part of a virtual house tour, or featured on our last marketing tool, a single property website
7. Single Property Websites Can Help You Find Home Buyers
Maximize the above marketing tools by sharing them on a single-property website.
Single-property websites are a strategic addition to your real estate marketing toolkit. These dedicated online platforms can significantly increase your chances of finding home buyers.
Key features and benefits of these sites include:
- Focused Attention: Highlight a single listing without distractions
- Rich Media: Showcase your edited listing photos, virtual staging, virtual house tours, floor plans, and more
- Detailed Information: Provide in-depth descriptions of the property
- Easy Engagement: Allow buyers to schedule showings or contact the listing agent directly
In addition to these core elements, single-property websites also help you target home buyers with the following:
- Clear Calls to Action: Encourage buyers to schedule showings
- Neighborhood Information: Provide details about the surrounding area
- Lead Capture: Collect buyer information for follow-up
- Financial Tools: Offer a mortgage calculator and other financing resources
- Location Information: Include a Google Map with precise directions.
- Social Sharing: Promote the listing on social media platforms
- Branding: Customize the site with your contact information and logo
- SEO Tools: By optimizing your property website for search engines, you can increase local traffic and attract more home buyers
In fact, studies show that single-property websites can drive up to 55% more traffic to listings.
Beyond increased traffic, these websites contribute to your brand growth and can showcase positive reviews from past clients.
By utilizing single-property websites, you’re investing in a powerful tool that can enhance your listings, find more buyers, and ultimately drive sales.
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AgentUp is a trusted leader in the real estate marketing and sales industry, and we’ve been featured on leading industry blogs and podcasts, as well as on ABC, Fox News, and USA Today.
We offer all the above-mentioned marketing tools and solutions to help you find more home buyers – and at affordable prices.
Want to get all you need to find more home buyers quickly? Take advantage of our marketing coordination package, which includes photography services, photo editing, virtual staging, floor plans, and more!
In addition to real estate marketing tools, we also offer transaction coordinator services and virtual real estate assistants.
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Sign up for a free AgentUp account today, and let us help you find home buyers this fall and winter!
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