Table of Contents
- Is It Worth Doing Real Estate Marketing on Social Media?
- How to Best Use Social Media for Real Estate Marketing
- Use a Real Estate Assistant for Social Media Marketing
- Hire the Best Real Estate Assistant With AgentUp
Using a real estate assistant to manage your social media marketing is definitely a smart business move.
Savvy real estate sales professionals know the advantages of leveraging social media to increase brand awareness, network, sell listings, and promote their services.
There are dozens of social media sites to use for marketing, and each requires ongoing, consistent engagement to see any business benefits.
In this post, we’ll show you how a real estate assistant can help you manage your social media marketing.
But first, let’s see if real estate marketing on social media is worth the time.
Is It Worth Doing Real Estate Marketing on Social Media?
Before you hire a virtual real estate assistant to help with your marketing, we need first to answer an important question – Is social media marketing worth it?
The answer is yes. Social media continues to have a significant role in real estate marketing.
Over a billion people use social media sites every day. People check their Facebook and Instagram accounts more often than their email. You want to have a presence anywhere potential clients spend hours daily.
Additionally, most social media platforms are cost-free, so using these sites as part of your overall marketing strategy is a no-brainer.
Consider just a few of the marketing advantages offered by social media, including:
- Sharing your listings across various sites where current and prospective clients can see them
- Being a resource for neighborhood-focused social media groups
- Showcasing your professional services to a broad audience
- Engaging with potential buyers and sellers in groups, posts, and via chat on most social platforms
But is social media marketing effective? To answer that question, look at these recent statistics:
- 63% of brokers and agents utilize social media sites to promote listings
- Social media is more powerful than MLS for lead generation
- 59% of sales agents report that social media is “very” or “somewhat” valuable
- 89% of real estate agents find leads on Facebook
- 57% of brokers and agents use social media to foster client relationships
How to Best Use Social Media for Real Estate Marketing
If you’re going to rely on a real estate assistant to manage your social media marketing, you first need to know how to do this effectively.
Social media marketing must meet a few critical requirements to be useful. It’s not enough simply to post a few random messages here and there.
To make the most of real estate social media marketing, the following is necessary:
- Consistency – your posts should always be on brand and use the same tone of voice
- Frequency – to maximize visibility, you’ll need to post at least 3 times a week on each site
- Add Value – every post must offer something of value to the reader, be it advice, tips, or links to resources
- Authenticity – you need to sound natural, not phony, and your posts need to be genuine contributions and items of interest, not sales pitches
Additionally, your posts must be more than memes and cute photos. Each message should tell a story, offer advice, or share helpful information.
Further, joining relevant groups is an essential part of effective social media marketing. For example, consider the following:
- Join the neighborhood groups where you sell listings as an excellent way to reach out to potential clients
- Offering interesting statistics and useful advice on school, community, and business groups is another great way to be seen
While the above sounds good, it also requires much time and effort. In fact, managing social media marketing can almost be a full-time job.
How can a busy sales agent find the time needed to do all of the above? The answer is simple – hire a real estate assistant.
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Use a Real Estate Assistant for Social Media Marketing
Hiring a virtual real estate assistant, even part-time, is a sound strategy for maximizing your social media marketing efforts.
Using a virtual real estate assistant offers additional benefits, such as low overhead expenses and no office distractions. Technology also makes it amazingly easy to manage remote workers.
Here’s a 3 part plan for using a real estate assistant to manage your social media marketing.
1. Create a Marketing Strategy
Decide before making your first post which sites and users are your target audience.
For example, think about the platforms most of your potential clients use. Then, list the messages you’ll use to reach and motivate them.
Once your strategy is determined, write it down and explain it to your real estate assistant.
2. Have Ready-to-Use Marketing Assets
The social media posts that get the most attention feature graphics, professionally edited photos, floor plans, virtual staging, and video and virtual tours. You’ll also want branded business materials such as your logo, headshot, contact information, and so on.
You’ll want an abundance of visual marketing assets at your assistant’s disposal. In fact, a talented assistant can help with the creation of these assets.
3. Establish a Social Media Marketing Calendar
Determine the frequency of posting for each social media site. Then, mark the dates for each post on a marketing calendar.
Ideally, you’ll want the calendar set at least two months ahead. Depending on the circumstances, you can make adjustments and additions as needed.
Finally, ensure you and your real estate assistant are clear on all the above. When you’re sure you’re both on the same page, turn over your social media marketing to your assistant.
You can now devote your time to in-person networking and finding new clients.
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Virtual Assistants in the Philippines
View qualified talent today. Then interview your favorites.
Hire the Best Real Estate Assistant With AgentUp
AgentUp has a highly trained team of virtual real estate assistants from the Philippines ready to serve you.
Each VA receives technical training and takes a 40-hour real estate class, which guarantees a solid understanding of the intricacies of the US real estate landscape.
All AgentUp real estate assistants also offer the following benefits:
- Working efficiently across time zones
- Fluent in English
- Accustomed to US business practices
- Able to hit the ground running on day one
AgentUp makes it easy to find the best real estate assistant for you and your business.
An essential part of the process is an initial consultation call. In a brief 15-minute conversation, we’ll discuss your business needs, answer your questions, and thoroughly explain the hiring process, including the costs.
So, what are you waiting for?
Schedule a free call today and take the first step toward better social media marketing and business growth.
AgentUp Is More Than Real Estate Assistants
AgentUp offers more than exceptional real estate assistants.
It is also a full-service real estate marketing company that can connect you to the latest, powerful marketing tools you can use on social media and beyond.
Explore the following affordable marketing aids that help you expand your sales:
- AI real estate photo editing
- AI virtual staging
- Virtual tours
- Single property websites
- Custom house portraits
Want to keep it simple? Then select our marketing coordination package that includes photography services, photo editing, virtual staging, floor plans, and more!
Take a few minutes and see all that AgentUp offers.
Sign up for a free AgentUp account and take advantage of what you need to succeed in real estate.
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