Table of Contents
- 2025 Traverse City Real Estate Market Trends
- Understanding Our Broker Selection Criteria
- Best Traverse City Real Estate Brokers for 2025
- AgentUp – Supporting Traverse City Real Estate Brokers
The Traverse City, Michigan, real estate market is thriving and growing.
Traverse City’s lakeshore and wine country regions are rich in natural beauty and Michigan history. This small but energetic and complex market demands a strong understanding of its unique amenities, small towns, and lakefront.
To help you find an experienced real estate brokerage, this blog post features 10 of Traverse City’s top-performing real estate brokerages for 2025.
Before we explore who is on our list, let’s look at the current market trends shaping the Traverse City real estate scene.
2025 Traverse City Real Estate Market Trends
The Traverse City real estate market in 2025 is expected to be influenced by a variety of factors, including economic conditions, interest rates, and shifting buyer preferences.
A closer look at key statistics and emerging trends will provide insight into the current state of the Traverse City real estate market.
The Shape of the Traverse City Market
The Traverse City real estate market in 2025 is a unique blend of factors, reflecting the area’s diverse appeal.
Downtown Traverse City, with its upscale condos and proximity to shops and restaurants, commands high prices. Meanwhile, neighborhoods like Traverse Heights offer more affordable options.
Small towns nearby, such as Suttons Bay and Leland, also contribute to the market, each with its own character and price range.
The allure of waterfront property along Grand Traverse Bay and the surrounding lakes drives significant demand, often leading to premium prices for homes with lake access or views.
Beyond residential properties, the Traverse City area boasts a thriving wine industry, impacting the real estate market in several ways.
Vineyards and wineries themselves can be valuable real estate investments, while the industry’s overall presence boosts tourism and attracts affluent residents, further influencing demand and prices.
The area’s natural beauty, coupled with its burgeoning culinary scene and access to outdoor recreation, makes it a popular tourist destination.
This influx of visitors can create a demand for vacation homes and rental properties, adding another layer of complexity to the local real estate landscape.
2025 Traverse City Real Estate Statistics
Now that we better understand Traverse City’s particular allure, let’s analyze the current market trends for real estate in the region.
The Traverse City real estate market in 2025 is projected to maintain its positive momentum, albeit with a more tempered pace than in recent years.
Here are some key statistics and trends to watch:
Traverse City Area Current Median Sales Price
| Area | Price | Change |
| Traverse City | $421,800 | Up 4.7% from the year before |
| Sutton’s Bay | $600,900 | Up 3.0% from the year before |
| Northport | $732,200 | Up 5.5% from the year before |
(Zillow, February 12, 2025)
Here’s a quick look at the current mortgage rates for the area:
Current Travis City Area Mortgage Rates
| Mortgage APR | Mortgage Term |
| 6.9% | 30-year fixed |
| 6.7% | 20-year fixed |
| 6.3% | 15-year fixed |
| 7.1% | 30-year fixed Jumbo |
(Bankrate, February 12, 2025)
2025 Traverse City Real Estate Market Trends
Next, let’s get a sense of the expected sales and price trends according to Traverse City real estate industry experts:
| General Traverse City Market Trends Prices Moderating: After a period of rapid appreciation, price growth in Traverse City is expected to moderate in 2025. This aligns with national trends and is influenced by factors like interest rates and affordability concerns. Potential for Slight Increase: Some experts predict a modest price increase in 2025, potentially in line with inflation. Balanced Market: The Traverse City market is generally considered balanced, meaning neither buyers nor sellers have a significant advantage. This suggests a more stable market with reasonable negotiation opportunities. Inventory Levels: Inventory levels have been increasing, which is a positive sign for buyers. However, it’s still important to be prepared for competition, especially in desirable neighborhoods or for unique properties. Days on Market: Homes are staying on the market longer than they have in the past few years. In January 2025, homes in Traverse City sold after an average of 225 days on the market. |
Remember that any real estate market is dynamic, and trends can change. For personalized advice, it’s always best to consult with a local real estate professional.
Finally, before we share our list of the best real estate agents in the Traverse City area, we must discuss the criteria we used to determine the best brokerages.
Understanding Our Broker Selection Criteria
Selecting the top real estate brokerages in Traverse City wasn’t simply a matter of ranking by sales volume. While impressive sales figures are certainly noteworthy, we delved deeper, recognizing that true excellence in real estate goes beyond just closing deals.
Our goal was to identify the brokerages that truly understand the unique nuances of the Traverse City market and provide an unparalleled level of service to their clients.
This meant looking beyond the big names and exploring the landscape of smaller, often boutique firms that are deeply rooted in the community.
We believe that these smaller brokerages often offer a more personalized and attentive experience, fostering stronger client relationships and a deeper understanding of individual needs.
We reviewed testimonials, online reviews, and industry awards to gauge the level of client care provided by each brokerage.
Furthermore, we prioritized firms that demonstrated a deep understanding of the Traverse City area, including its diverse neighborhoods, micro-markets, and long-term development trends.
Ultimately, we aimed to highlight the brokerages that embody the spirit of Traverse City – a blend of professionalism, community connection, and personalized service.
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Best Traverse City Real Estate Brokers for 2025
Our list draws attention to 10 of Traverse City’s best real estate brokerages for 2025, each recognized for their outstanding sales skills, customer service, and knowledge of the local market.
These brokerages combine their deep understanding of the Traverse City market, innovative real estate marketing tools, and personalized services.
Please note that this list is presented in no particular order. Each brokerage on the list offers unique strengths and expertise to the table.
1. Team Shimek – TJ Shimek, Broker
Team Shimek is a group of 10 experienced, licensed real estate agents serving Leelanau, Grand Traverse, and Benzie Counties and the surrounding area.
They are known locally for having a proven track record of quick sales at excellent prices and superb client communication throughout the process.
TJ Shimek, the group’s broker, was born and raised in Leelanau County and has a deep-rooted connection to the area and a genuine passion for real estate. All of the agents in the group share TJ’s passion for the region and real estate excellence.
Website – Team Shimek Real Estate
2. Schaub Team Premier Realty – Roger & Tim Schaub, Broker Owners
Whether you’re looking for a permanent residence, a second home, vacant land, or an investment, the Schaub Team can help you.
As lifetime residents of the Traverse City area, Tim, Roger, and Melanie Schaub truly understand real estate and have 68 years of combined real estate experience with a cumulative sales volume of over $587+ million.
Their team of 7 agents is committed to building relationships with you to better understand your needs and strive to provide the best service in the industry.
The Schaub Team produces winning real estate strategies based on multiple data points to target clients’ purchase and sale prices.
Lastly, the team is focused on five distinct values that they integrate into their service: love, integrity, commitment, passion, and fun.
Website – Schaub Team Premier Realty
3. Wentworth Real Estate Group
The Wentworth Real Estate Group began serving the Traverse City community in 2021. Since then, they’ve served over 150 families in the Northern Michigan area.
It’s hard to find a more experienced team than the Wentworth Group. Their client reviews all note the team’s outstanding communication skills and hard work ethic.
The Wentworth Group is a family company built on the local Traverse City culture and community.
Website – Wentworth Real Estate Group
4. Jaimie Fellows-Garno
Traverse City real estate broker Jaimie Fellows-Garno epitomizes integrity, energy, hard work, and service in every real estate transaction.
A Northern Michigan native, Jaimie grew up in the Manton area and has a love for all Northern Michigan has to offer.
Jaimie has been in Traverse City real estate for over 22 years. She knows every aspect of the industry, representing sellers, buyers, and investors in the residential and commercial markets.
She is active within her community, serving as a member of Rotary, Chamber of Commerce, and Director of Business After 5.
Jaimie loves her clients and takes care of them like family. She prides herself on quick response times and an honest approach to sales.
For Jaimie, real estate is more than a job. Her career is her way to help others attain the American Dream and create lasting memories of home.
Website – Jaimie Fellows-Garno Real Estate
5. Amber Cyman Real Estate
Amber Cyman Real Estate proudly services the Grand Traverse, Leelanau, Antrim, and Benzie Counties.
With a true passion for homes, Amber loves helping people find the best properties for their needs and budgets. Her clients love her caring service and hard work.
A skilled negotiator, she knows that a well-prepared Real Estate Agent is the best defense against underselling and over-paying.
If you are looking to sell your Traverse City area home for top dollar or buy one at the best price, Amber Cyman Real Estate can help you.
Website – Amber Cyman Real Estate
6. Kultura Real Estate – Matt Hodges, Owner-Broker
Kultura Real Estate Group is a highly skillful team of 2 agents that bring a fresh perspective to the Traverse City real estate market, emphasizing community connection and a deep understanding of the region’s unique character.
They prioritize building strong relationships with clients, recognizing that buying or selling a home is a significant life event.
Kultura is known for its local expertise of Traverse City’s diverse neighborhoods, from the downtown area to the shores of Grand Traverse Bay.
Kultura Real Estate Group is also dedicated to utilizing the latest technology to enhance the real estate experience.
They leverage digital marketing strategies and cutting-edge tools to showcase properties effectively and reach a wider audience.
Kultura’s commitment extends beyond transactions, fostering a sense of belonging and connection within the community they serve.
Website – Kultura Real Estate
7. Traverse Real Estate – Thomas Cronin, Broker-Owner
The dedicated, tight-knit team at Traverse Real Estate won’t give you the big business runaround.
Built from the ground up to be different, Traverse Realty now has 11 agents serving the Traverse City real estate market.
Founder Thomas Cronin’s drive to stay in front of the ever-changing market and technological advancements helps his team stand out from the local competition.
Traverse Real Estate is another brokerage that leverages digital marketing techniques to enhance every sale. They regularly use virtual staging, virtual tours, and the latest online marketing tools.
They promise to treat every client with honesty and integrity and to make your needs their priority.
Website – Traverse Real Estate
8. Blue Lakes Real Estate Group – Jennifer Hastings, Regional Partner, Key Realty
Blue Lakes Real Estate Group is an innovative real estate team providing unparalleled client service in the Traverse City region.
With each transaction, they create authentic relationships founded on a backbone of trust and an unwavering commitment to impeccable service.
The Regional Partner for Key Realty, Jennifer Hastings, oversees all Blue Lakes agent activity in the Traverse City market and is a mentor for both new and seasoned agents.
Jennifer first entered the real estate world in 1998 and later founded Blue Lakes Real Estate Group.
Client service and marketing strategies are her and her team’s strengths, leading to above-average list-to-sell ratios and a business built almost exclusively on referrals.
Website – Blue Lakes Real Estate Group
9. Traverse City Real Estate – Erika Nita, Broker
Traverse City Real Estate specializes in selling all forms of real estate in the Grand Traverse, Leelanau, and Antrim counties.
Since 2018, Erika and her team of 3 agents have sold over $92M in sales volume in 250+ transactions, selling land and homes ranging from $30,000 up to $4.3M.
The team employs a thought-out, customized approach based on each client’s needs. This is coupled with a “whatever it takes”atitude to ensure the absolute best business experience.
If you are looking to buy or sell in the Northern Michigan region, consider working with Traverse City Real Estate.
Website – Traverse City Real Estate
10. Viewpoint Realty – Matt Geib and Steve Scheppe, Brokers
Viewpoint Realty focuses on high-end marketing strategies, meticulous attention to detail, and a personalized approach to every client.
Brokers Matt Geib and Steve Scheppe have almost 30 years of combined experience in the Traverse City real estate community and bring a wealth of knowledge, expertise, and a shared passion for client satisfaction.
Viewpoint’s sharp eye for detail, incisive market knowledge, and expert negotiation skills consistently lead to successful transactions and delighted clients.
Website – Viewpoint Realty
The Traverse City real estate professionals featured in our above list share a commitment to outstanding client service, drawing on their expertise and employing effective marketing and support strategies.
To close, let’s discuss how you can access high-quality marketing and support to enhance your real estate business in the Traverse City market.
Market Leading
Real Estate Transaction Coordinators
Hand off your transactions, media, and marketing to a real estate TC.
AgentUp – Supporting Traverse City Real Estate Brokers
Boost your Traverse City real estate business with AgentUp, your partner for comprehensive support and growth.
With over a decade of industry leadership in real estate marketing and support, AgentUp offers a suite of services designed to streamline your operations and maximize your potential.
Our US-based team of expert transaction coordinators brings extensive industry experience as they expertly oversee your transaction file.
AgentUp’s TC services include all transaction management tasks, including contract review, contingency management, communication protocols, and closing procedures.
Our prices are affordable and among the best in the industry:
- Transaction Coordination – from $299 per file
- Listing Coordination – from $199 per listing
Right now, AgentUp is offering a special offer of $99 for your first transaction.
Would you like to learn more? Call and talk to an AgentUp TC at (888) 982-4368 or Schedule a TC Consultation.
Take action today and take a step toward stronger sales and business growth!
AgentUp – Your Traverse City Real Estate Marketing Partner
In addition to premier TC services, AgentUp excels in digital marketing tools to effectively sell your listings and services.
AgentUp is a recognized industry leader in real estate marketing support. Explore our cutting-edge tools and solutions:
- Virtual tours
- Property websites
- Home flyers
- House portraits
- AI real estate photo editing
- And virtual staging
AgentUp is ready to help you make your mark in the Traverse City real estate market or wherever you are located.
Sign up for a free AgentUp account and start taking advantage of premier transaction coordinator services and outstanding marketing support tools today!
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